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One Bite at a Time!

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Improving practice culture, improving practice profitability: topics easy to talk about, often challenging to implement, often overwhelming for veterinary practices. How do we best implement change? One bite at a time! Break it down and simplify – keep it simple, keep it simple, keep it simple!

The AVMA Practice Profitability Workshop breaks the opportunity into four simple, easily understood baskets: finance, operations, strategy, and economics. Keep it simple, break it down.

Does finance affect veterinary practice? Basic accounting principles impact practices daily. Recording and analyzing financial ratios to track practice financial performance allows the practice to set goals and track progress. Impactful, accurate financial statements allow practices to identify opportunities to improve.

How does your practice operate? How would you describe your practice culture? Practice staff must be strategically allocated to build effective teams capable of achieving practice goals, professional goals, and personal goals.

Practice strategy directly impacts a practice's relationships with animal owners. Can you leverage preventative care, dentistry, grooming, and dietary sales to increase relevancy with animal owners? Are there strategies to increase animal owner demand for professional services? Can your practice streamline functions resulting in greater efficiency and higher profits?

What are the demographics of the practice's animal owners? What is the practice's market? What effect does the local economy have on the practice's market? What effect does the general U.S. economy have on the practice's market?

Veterinary practices, owners, and key leaders have two excellent opportunities to take advantage of in the coming months. The highly acclaimed AVMA Practice Profitability Workshop, sponsored by your WVMA, is in Madison on March 25-26. Also, consider attending July's 2017 AVMA Convention Practice Profitability Workshop in Indianapolis. Learn to break it down, learn to keep it simple – attend one of these workshops!

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Presidents Message

Make an Impact!

i recently attended the Heartland Veterinary Conference in Columbus, Ohio. Mr. Clarke Price, former President of the Ohio Society of CPA's thoughtfully presented perspectives of volunteer leadership in organizations such as the Wisconsin VMA. His most impactful thought? "Cultivate leaders to follow you", what a concept!


We have a wealth of knowledge, experience, expertise and professional connections and networks within the WVMA membership. How can this incredible resource be leveraged to benefit the WVMA, to benefit Wisconsin's veterinarians? Mr. Price contends, the current WVMA leadership should cultivate our successors with inquiry and encouragement.

As summer passes by, the time of year for the WVMA to fill officer and board vacancies rolls around, sounds like the time to cultivate! Yes, serving in a leadership role is a significant time commitment, however I encourage you to have fun in a leadership role. Yes, there are challenges, but there is also prestige and personal growth.

My top ten list to be an effective volunteer leader -

1. Commit yourself to make a difference.
2. Don't avoid controversy and risk.
3. Don't drive your agenda, use your platform to drive your vision.
4. Don't underestimate resistance to change.
5. Don't waste time.
6. Be consistent.
7. Ask questions.
8. Come to meetings prepared.
9. Have a plan of priorities and actions.
10. Engage and maintain open communication with leaders up and down the line.

When leadership opportunities come calling, I encourage you to answer with enthusiasm, answer with passion, and answer to make the commitment! Volunteer leadership is a vehicle to have fun, to connect with the profession, to make an impact. I encourage you to have the attitude; we're going to try new things, we're going to innovate, realizing not everything is going to work. Remember, even Monopoly has a get out of jail free card!

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