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01 Jul

Posted at 13:51h in Practice Management
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By Joseph T. Leone, DeWitt Ross & Stevens S.C. A good trademark, as any marketer will tell you, creates an instant, indelible feeling in a potential buyer of your goods or services. Compare, for example, Rolex® with Timex®. Does a Rolex®-brand watch keep better time than a Timex®-brand watch? Unlikely. Why then can Rolex charge several thousand dollars for a stainless steel watch, while Timex can charge no more than perhaps fifty dollars for a steel watch of comparable accuracy? It’s all in the trademark and the advertising behind the trademark. The...

27 Jun

Posted at 13:46h in WVMA News
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On June 12, WVMA President, Dr. Robert Leder, presented Edwin Schott, of the Sauk Prairie FFA, with the State FFA Veterinary Science Proficiency Award at the Wisconsin FFA Convention in Madison. This award recognizes the student who best demonstrates an understanding of veterinary medical practices and animal health care in Wisconsin. Schott started his Supervised Agriculture Experience by riding with his Mom, Dr. Lynae Schott, on emergency calls after school. After helping his Mom, Schott began helping other veterinarians at Sauk Prairie Veterinary Clinic. When a veterinarian at the clinic suffered...

15 Jun

Posted at 10:14h in Animal Owners
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Anyone who shares their house with a cat, knows the lonely meows that are made when their food dish is not empty, but just empty enough. Many times, it is when you are rushing out the door or are trying to get your full eight hours of sleep. So what do you do? Throw some more food in their dish and go about your business. However, a constantly full food dish may be putting your cat’s health in danger. According to Dr. Katarina Luther of the Cat Care Clinic in Madison,...

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